With limited time and resources, how do you choose where to invest your store development budget so that it provides the greatest returns for your company? Before you can even begin to decide which of many potential sites have the greatest likelihood of success, you need to have a clear understanding of the bigger context – factors such as market area priorities, where your company strengths are relative to competitors and where market conditions are most or least favorable for success. And once you have narrowed down your choices to what appear to be the best prospects, you also need to be sure that each project is properly scaled to provide the best fit with local market demand.
Area Research Associates offers a number of services that can help you save time in the site selection process and ultimately ensure that you obtain the results your company is depending on. Whether it is in the initial stages of market selection or the final assessment of a specific site, proceed with our experienced team and be confident that you will arrive on target to meet your development goals.