Knowing where your customers come from and what specific attributes they share is a key step in assessing the value of potential new locations. Detailed customer profile data enables you to identify the key drivers that motivate your customers and discover ways to serve them even better. See where the highest concentrations of “optimal” target customers reside and identify those areas where your brand is less likely to gain acceptance. With the expanded insight offered by customer profiling, Area Research Associates can help your company screen locations more effectively and accelerate the site selection process.