Forecasting sales potential for retail and convenience-related facilities has been the core expertise of Area Research Associates since its inception. Through the use of industry-specific models calibrated by real-time performance in the field, we help companies select the most productive locations so that they can more quickly realize their development goals. Our services enable clients to:
- Predict future business volume at prospective sites.
- Conduct due diligence on potential site acquisitions
- Determine how sales will be impacted under multi-dimensional scenarios.
- Assess the future impact of key competitors on sales and profitability.
- Determine the value of underlying real estate based on in-depth assessments of future potential.
Accurate sales forecasting is not simply a matter of having access to the right software tools. Successful outcomes require an understanding of the primary motivations of the facility’s customers, recognition of the unique attributes that define facility attraction, accurate assessment of trade area competition and proper factoring of site-specific characteristics that impact customer access. At Area Research Associates, careful attention to all aspects of the sales forecasting process ensures that our clients obtain results they can rely on.
Some of the clients that ARA has served include:
- Conventional and Specialty Supermarkets
- Drug Stores & Pharmacies
- Medical & Dental Offices
- Auto Dealerships
- Convenience Stores
- Gas Stations