We’ve all heard the old retailing adage about the importance of location, location, location. But how do you locate the right consulting firm to help you evaluate a prospective site? You need a firm that has extensive real-world experience, industry knowledge, cutting edge methodology and a feel for the “ground level” subtleties of the marketplace. They need to be able to analyze an immense volume of factors such as trade area demographics, future population distribution, traffic flow, competitive offerings and consumer psychographics to name a few. On top of that, they need to be able to step back from the detail to help you see the big picture.
Area Research Associates has the tools and the experience necessary to help your company select the right locations. Each of our principals, Tom Brennan and Jeff Londer, has been successfully forecasting convenience-oriented locations for 25 years or more.